Case Studies

Three stories from the book — the receipts behind the playbook.

2×

traffic, and ranking for almost every keyword in the market

Growth Mode · Local Services

Dominating one of the toughest local markets in the country

An Austin roofing company sat in the middle of a brutally competitive market — hundreds of roofers fighting for the same storm-driven searches, revenue riding on referrals. We mapped the entire demand landscape, prioritized by revenue impact instead of ranking difficulty, and built the architecture to capture it.

The result: more than doubled traffic and rankings for almost every keyword in their market. Lead flow became something the owner could see, predict, and staff for — demand the business controlled instead of hoped for.

BBB

preferred SEO software partner — Texas & California

Startup to Scale · SaaS

Bootstrapping software into institutional trust

Evisio.co was built with no software background and no outside funding — a personal MBA paid for in mistakes. Instead of out-spending entrenched competitors in a market where SEO companies aren't trusted, we made a structural move: partner with the one institution built to certify trust.

The result: Evisio is the preferred SEO software of Better Business Bureau organizations from the Heart of Texas to Austin to Los Angeles & Silicon Valley. The BBB trusts us with their members — a sentence no ad budget can buy.

100s

of client businesses since 2012

Founding Story · Agency

An agency founded on the worst day of a career

Laid off in 2012, Michael negotiated to take over his former agency's unserviced SEO contracts before he left the building — and founded SearchRPM with that inherited book of business. He ran it alongside full-time roles until it stood on its own.

The result: more than a decade of continuous operation and hundreds of client engagements across industries — the pattern library that powers every fractional CMO engagement today.

The full stories

They're all in the book

Each case study is told in detail — decisions, mistakes, and mechanics included.

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